Fat tire e-bikes are everywhere these days, and it’s getting harder for any single model to really stand out. Magnum’s latest offering, the Bliss, doesn’t try to reinvent the wheel — instead, it leans hard into a segment that rarely gets the spotlight it deserves: the cruiser-meets-commuter crossover. And honestly? That might be its smartest move.
The first thing you notice is the look. Magnum has unified its visual language across the lineup, and the Bliss wears it well. Sleek step-through frame, muted paint options like Amethyst and Wildfire, tan-wall tires, brown saddle and grips — it’s a bike that feels like it belongs leaning against a boardwalk railing as much as it does locked up at a coffee shop. The styling says “weekend leisure,” but the specs tell a different story.
Under the Hood
Magnum paired a 750W Sutto rear hub motor (peaking at 1,000W and 85 Nm) with a 720Wh Samsung battery pack — solid numbers for a fat tire cruiser. The 24×4-inch tires are a touch smaller than the typical 26×4 setup, which keeps the ride low and the handling nimble. You sit into this bike rather than on top of it, and that changes the whole feel.
Range clocks in at a respectable 34 miles in Turbo mode and stretches to nearly 65 miles on Eco. For context, that’s above average efficiency compared to peers, even if the absolute numbers fall a hair short of some competitors with bigger batteries. The Bliss makes good use of every watt-hour it has.
Two Personalities in One Frame
One of the coolest features here is the dual sensor modes. Out of the box, the Bliss runs torque-based pedal assist — responsive, natural, and intuitive. Push harder, get more power. It feels like you’re just riding a really good bike. Flip a setting, and it switches to cadence mode, where the motor does most of the work as long as the cranks are turning. Perfect for those days when you want to arrive without breaking a sweat.
The six assist levels (four in Class 2, two more unlocked in Class 3) are well-spaced and predictable. Each bump up in power delivers a meaningful increase in speed, which translates to a ride experience that just works — no surprises, no awkward power dumps.
On hills, the Bliss holds its own. It’s not the most powerful fat tire bike we’ve seen, but it’s right in the sweet spot. Our test runs showed it climbing at 16.5 mph on throttle and 15.8 mph pedaling — numbers that put it squarely in the capable column. The slightly restrained motor character actually plays to the bike’s cruiser personality: it’s strong enough to flatten most urban terrain without ever feeling aggressive or twitchy.
Comfort as a Feature
Stopping is worth a mention too. The Tektro hydraulic brakes with 180mm rotors pulled the Bliss to a stop from 20 mph in just over 18 feet — a solid three and a half feet shorter than the category average. That’s real-world safety margin that matters, especially for newer riders.
And the ride itself? Plush. Between the 100mm suspension fork, the cruiser spring saddle, the 4-inch tires, and the upright geometry with an adjustable stem, the Bliss soaks up pavement imperfections like they’re nothing. It’s the kind of bike that makes you extend your ride by an extra mile just because you’re having fun.
The Bottom Line for Riders
The Magnum Bliss isn’t trying to win a spec sheet battle or be the fastest thing on the trail. What it does well is deliver a comfortable, stylish, and genuinely versatile e-bike experience. It works as a commuter, a cruiser, a weekend explorer, and a first e-bike for someone who doesn’t want to be intimidated. If you’re in the market for a fat tire bike that prioritizes ride quality and looks good doing it, the Bliss deserves a test ride.
Read the full technical review at Electric Bike Report.
