The Global Leader
North America’s Top Sellers
Breaking Records by Segment
The adventure touring segment has seen explosive growth, with the Zero DSR/X and LiveWire S2 Del Mar both breaking sales records in their first year. Meanwhile, the off-road segment is booming thanks to e-motos like the Stark VARG and Alta Redshift, which dominate off-road events and are winning over dirt bike traditionalists. Racing success drives showroom traffic, and these bikes are proving that electric can out-perform gas in the dirt.
What the Numbers Mean
The sales data points to a clear trend: e-motos are no longer a niche curiosity. They’re becoming the default choice for a growing number of riders. The inflection point is here, and the manufacturers who invested early in electric technology are reaping the rewards. As battery costs continue to fall and charging infrastructure expands, the record-breaking is only going to accelerate.
The chart-toppers are rewriting the rules of the motorcycle industry. And the best part? We’re still in the early innings.
